Love only exist when "two" are involved in a "two-way" exchange of feelings.

Srila Prabhupada - "Love means two, there must be two, the lover and the beloved." (Lecture on BG Ch 9 text 2-5, NY City, Nov 23, 1966)

Srila Prabhupada - "We have got the propensity to love. Love means somebody else. Love cannot be "one" or love cannot be experienced by on one, there must be two, then there is love. I must deal with you open-hearted, you must deal with me open-hearted, then there is love. So if you want to love Kṛṣṇa, God, then these things must be there." (Aug 9, 1976, Tehran)

Genuine love is voluntary and can never exist in a "one-way or one-sided" domineering way where personal contributions are denied, ignored, controlled and never appreciated. 

That kind of impersonal association only extinguishes the jiva-soul's individuality, free-will, and their ability to voluntarily contribute their own unique offerings to Krsna.

Srila Prabhupada - "Love is reciprocal, voluntary, good exchange of feeling. Then there is love. Not by force, no, Krsna does not want to become a lover like that, ‘You love me, otherwise I shall kill you!" (Washington DC July 8, 1976)   

Srila Prabhupada - "In the spiritual world service is voluntary. Some devotees want to serve Krsna as flower; so they become flower there if they want to be a flower and lie down at the lotus feet of Krsna, then he becomes flower, voluntarily, and he can change from flower to human body also. That is spiritual life. There is no restriction. If some devotee wants to serve Krsna as cow, he serves Krsna as cow, as calf, as flower, as plant, as water, as ground, field, or as father, as mother, as friend, as beloved, anything. It is inconceivable, yet a fact." (SB Canto 6 Ch 1 text 1-4, Melb, May 20, 1975)

Srila Prabhupada - "Love means you take and you give also. Suppose if you love somebody and you simply take from him, but you don't give. Oh, do you think it is very good? No. It is not good. That is NOT love. That is exploitation. If I go on simply taking from you, and if I don't offer you anything, that is simply exploitation." (Lecture on BG, Ch 9 text 2-5, New York, Nov 23, 1966)

Srila Prabhupada - "We are giving Krsna consciousness—that is loving, real loving. We are giving [people] eternal life, eternal bliss. Unless we love them, why we are taking so much trouble? The preacher must love the people. Otherwise, why he is taking? He can do it for himself at home. Why he is taking so much trouble? Why at eighty years old I have come here if I do not love? So, who can love better than a preacher?” (Morning Walk, Perth, May 17, 1975)