Lord Krsna wants His subjects (the marginal living entities or jiva-souls) to think for themselves by "voluntarily" choosing to serve Him without being dictated too or forced.

However, even this kind consideration is ultimately up to Krsna to sanction because Krsna is the Supreme PeIrsonality of Godhead and cause of ALL causes and can do anything He wants, even over-ride the jiva-soul's free will anytime He likes.

Although loving exchanges can only work in a "two-way" voluntary relationship.

Srila Prabhupada – "Love is reciprocal, voluntary, good exchange of feeling. Then there is love. Not by force, no, Krsna does not want to become a lover like that, ‘You love me, otherwise I shall kill you!" (Washington DC July 8, 1976)

Many, in fact most, do not understand what the spiritual world is and the points made here.

The "free will" to feel envy means you want to enjoy like Krsna and be in the centre instead of Krsna, such self centred desires immediately disqualifies you to remain in the spiritual world (Vaikuntha or Goloka-Vrindavana) and immediately you are transferred to the material creation managed by Maha-Visnu. 

Your spiritual memories are in the spiritual world and you cannot take them with you to the material world because they are NOT material.

Once the jiva-souls (marginal living entities) enter the material world, their free will is almost non-existent, and instead are directed by the demands of the material senses- 

eating, 

sleeping, 

mating,

defending, 

These material sensual instincts control most species of material life (8 million) who have no free will, only the human species (400 thousand) have a little free will.

Therefore, there is no choices in the spiritual world influenced by "matter" or "maya" because matter (maya) does NOT exist in the spiritual planets of Vaikuṇṭha and Goloka-Vṛndāvana.

In other words, maya is NOT the cause of the jiva-souls fall down from the spiritual world to the material world, "free will" is the cause of fall down, including the gate keepers of Vaikuṇṭha, Jai and Vijay, to offend the 4 Kumaras.

Therefore, the jiva-souls always have a choice on how they choose to act that some nonsense sangas and their ignorant gurus cannot understand.

The jiva-souls can only enter the material world in a material bodily vessel provided by Maha-Visnu, and NOT as their spiritual eternal bodily form.

Krsna on the other hand, is not controlled by any rules and regulations, or binded by any laws in both the spiritual and material world.

At any time He likes, He can change anything He likes, after all everything is resting on Him and not a blade of grass can move without the will of Krsna.

Only Krsna can do this if He wants because He is the Supreme Lord and not a blade of grass moves without His sanction. Krsna knows everything past, present and future because He is omniscient.

But generally Krsna allows the marginal living entities (jiva-souls) to express themselves in their own unique way, which means allowing them to have their choice to stay in the spiritual world, or enter the material world. 

So, without any objections from Krsna to follow Him or not follow Him, the jiva-souls can choose to stay in the spiritual worlds, or enter the temporary material creation and do what ever they want without Krsna. 

Such choices are based on their individual constitutional attribute of "free will" that every jiva-soul (marginal living entity) is endowed with.

In most nearly all cases, Krsna will NOT interfere with the jiva-soul's free will because He wants a relationship with those who can contribute and take personal responsibilities for their own thoughts and actions. This allows the jiva-souls to voluntarily make their own unique offerings to Krsna and suprise Him.

This is what it means to be an individual jiva-soul (marginal living entity) who has the "free will" that allows them to further enrich, contribute and even surprise Krsna with their loving exchanges with Him. 

Otherwise, one is just a mindless drone or puppet who only obeys without personal contributions, foolishly thinking "surrender" to Krsna means allowing Krsna to control your every thoughts, actions and words, allowing Krsna to possess you and take complete control of your personality and individuality.

Srila Prabhupada - "The impersonalist philosophy is oneness. So how there be love with just one? Is it possible? Have you got any such experience that love means one? No. Love means two. There MUST be two, the lover and the beloved. Kṛṣṇa is already lover. He loves you so much that He's trying to get you back. That is Kṛṣṇa's attempt. "Please, My dear boy, or My dear friend, My dear servant." (Lecture SB, Canto 2 Ch 1 text 3, Paris, June 12, 1974)

The fact is, this kind of mindless bogus "surrender" is dangerous suicidal impersonalism.

Bali Mardana - "An example of free will is someone can choose Kṛṣṇa or turn away? Is that an example of free will?"

Srila Prabhupāda - "Yes, because if you accept Kṛṣṇa, then you must follow what Kṛṣṇa says. If you don't follow Kṛṣṇa, then what is the use of talking of Kṛṣṇa? If he accepts Kṛṣṇa, he must abide by the injunction of Kṛṣṇa." (Morning Walk, Jan 22, 1974, Hawaii)

Srila Prabhupada  - "Free will means that you can act wrongly. That is free will. Unless there is chance of doing wrong or right, there is no question of free will. Where is free will then? If I act only one sided, that means I have no free will. Because we act sometimes wrongly, that means free will."

Hayagriva - "A man may know better but still act wrongly."

Srila Prabhupada - "Yes, but that is free will but misuses his free will, just like a thief who knows he is stealing, it is bad, but still he does it. That is free will. He cannot check his greediness, so in spite of his knowing that he is doing wrong thing—he will be punished, he knows; he has seen another thief, he was punished, he was put into prison— everything he knows, but still he steals. Why? Misuse of free will. But unless there can be misuse of free will, then there is no question of free will." (Excerpt from: Philosophy Discussions with Srila Prabhupada – Rene Descartes)

Srila Prabhupada – "So everyone can know that independence means one can use it properly, or one can misuse it. That is independence. If you make it one-way only, that is not independence, that is force." (Los Angeles, June 23, 1975)

As said above, genuine loving exchanges, cooperation and reciprocation can NEVER exist if one's relationship with God (Krsna) was not a "two-way" exchange of feelings but only a domineering "one-sided" affair.

Srila Prabhupāda – "Unless there are "two-persons," where is the question of love? Love means two persons, then there is exchange, then there is love. I must deal with you open-hearted, you must deal with me open-hearted, then there is love. So if you want to love Kṛṣṇa, God, then these things must be there." (Aug 9, 1976, Tehran)

Srila Prabhupada - "Love means two. There MUST be two, the lover and the beloved. Kṛṣṇa is already lover. He loves you so much that He's trying to get you back. Therefore love cannot be one or love cannot be executed only one, there MUST be another one. I love somebody; somebody loves me, so there must be lover, there must be beloved. We must understand that love means you take and you give also. Suppose if you love somebody and you simply take from him, but you don't give. Oh, do you think it is very good? No, it is not good, that is NOT love, that is exploitation and forced obedience. If I go on simply taking from you, and if I don't offer you anything, that is simply exploitation." (Prabhupada quotes 1966 - 1974, Vaniquotes)

Srila Prabhupada - "The impersonalist philosophy is oneness. So how there be love with just one? Is it possible? Have you got any such experience that love means one? No. Love means two. There MUST be two, the lover and the beloved. Kṛṣṇa is already lover. He loves you so much that He's trying to get you back. That is Kṛṣṇa's attempt. "Please, My dear boy, or My dear friend, My dear servant." (Lecture SB, Canto 2 Ch 1 text 3, Paris, June 12, 1974).×××.